![Brand Storybook for Aligned Culture](https://images.squarespace-cdn.com/content/v1/61e5c4715433f5188b2e586b/1675706849254-1SHPIN6DCLWPVC8Q4GCC/2023-1-11_Spring%2BWithin%2BUs_Brand%2BStorybook_Albuquerque_Keiper-5.jpg)
Brand Storybook for Aligned Culture
Like many non-profit organizations, the Center for Action and Contemplation’s (CAC) staff is made up of a diversity of people who care deeply about the work. This is a gift, certainly, but it can also lead to as many visions for the org’s future as there are people. As the CAC’s first in-house creative director, I facilitated a brand and language discovery process that resulted in a clarified vision, staff alignment, and a solid future for the organization’s growth after its founder’s retirement.
![Wim Wenders + Pope Francis](https://images.squarespace-cdn.com/content/v1/61e5c4715433f5188b2e586b/1669951962199-BHGS7FBVQ0IP5OM5I1VL/A+Man+of+his+Word+Poster.png)
Wim Wenders + Pope Francis
Acclaimed director Wim Wenders contacted the Center for Action and Contemplation for support on his documentary film about Pope Francis, A Man Of His Word. I worked directly with Wim, as a liaison for CAC and Richard Rohr, to affirm the narrative of Saint Francis and discuss the narrative voice as a whole.