1. Facilitate brand strategy and growth.

I help brands discover and authentically articulate their narrative, which becomes the north star for every campaign, program, and new idea. My approach is always to listen first with empathy and imagination to help uncover truth and seed innovation.

Featured project: Podcast Network

2. Create *human-centered digital experiences.

Beyond conversion, every user interaction can be elevated to an experience that leaves an impact. I work across mediums and functions to deliver powerful, memorable work that’s distinctly human, both in process and in outcome.

Featured project: NYT Bestselling Book Campaign

*Human-centered design principles can and should be expanded to include our planet and all life within it. How can our desire for a better future for the other-than-human community and our home infuse all our stories and work?

3. Build thriving, brand-aligned cultures.

I work closely with executive leadership, people operations, and L&D teams to help build internal cultures that reflect brand values and business vision, yielding teams united around a shared story of what and how.

Featured project: CAC Brand Storybook